The Selfish Woman
You got really good at being who they needed.
Somewhere in there, you disappeared.
I'm Valerie Jones. I help women stop overriding themselves and start moving. I don't teach this from theory. I lived it.
I left a life that looked perfect on paper because I felt dead inside of it. Becoming a Selfish Woman saved my life.
Author of The Selfish Year (Wiley). Host of The Selfish Woman Podcast. Ranked #24 in Feedspot's Top 80 Badass Female Podcasts of 2026.
You don't have a clarity problem. You have a self-trust problem. Let's get that handled.
You've built a version of yourself that works. It gets things done. It keeps people close. But somewhere underneath it — there's a version of you that's exhausted from performing. The quiz reveals which mask you've been wearing. And what it's been costing you.
Take the Free Quiz
This isn't a tips show. This isn't self-help with a pretty bow on it. This is where women who've done all the work — read all the books, been to all the therapy — and are still stuck, finally hear someone say the real thing.
The book that started the movement. A radical, honest, narrative self-help guide — and an invitation to finally prioritize yourself. Not the sanitized version. The real one.
"The Good Girl gets approval. The Selfish Woman gets her life back."
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"For years I was unhappy and couldn't understand why. Val helped me see my own patterns — the co-dependency, the self-abandonment, the quiet ways I was responsible for my own unhappiness. I took accountability. I left my marriage. I'm living on my own terms now. Working with Val is the most powerful, transformational work I've done in 55 years of living."
"I'd done years of work on myself and still kept hitting the same walls. Val helped me see what I genuinely could not see on my own — not surface-level insights, but deep, foundational patterns running in the background of my life. There were moments that felt like something clicked in a way I'd never experienced. Not understanding — actual breakthroughs."
"Val created an emotionally safe place that welcomed vulnerability, growth, and deep connection. I came out with a depth of clarity and self-awareness I'll carry with me for the rest of my life. Since then, I've been able to heal inner trauma and show up differently in my relationships. Everybody I know should do this."
Every woman starts somewhere. Start with the quiz. Stay for what comes next.
Free · Start Here
Reveal Your Mask
8 questions. 5 minutes. Find out which mask you've been wearing — and what it's been costing you.
Take the Quiz →$47 · First Step
Unmasking Toolkit
The practical next step after the quiz. Tools to start dismantling the pattern — immediately.
Get the Toolkit →Community
The Phoenix
The community for women who are done performing. Monthly sessions, deep work, radical honesty.
Join The Phoenix →Mid-Range
The Switch
For women ready to move from insight to actual, lasting change. The turning point offer.
Learn More →Premium · By Introduction Only
The Room
Three days. In person. Complete privacy. No agenda shared in advance. That is not an oversight — it's the first act. Access by introduction and application only.
Request an Introduction →Premium · 12-Month
The Castle
12 months of deep, sustained work. For the woman ready to rebuild her interior world from the ground up.
Learn More →
I spent over a decade helping women uncover the mask they've been wearing to survive — so they can reconnect with who they really are, reclaim their voice, and rebuild a life that actually feels like theirs.
I've lived this. Twice divorced. Walked out of my dream life in Spain with nothing but a one-way ticket and the terrifying clarity that I'd been performing a role that was never mine. I wrote the book on it. Literally.
That recognition isn't accidental. Start with the quiz. Five minutes. No fluff. Just the truth about which mask you've been wearing — and what it's been costing you.