Valerie Jones

The Selfish Woman

Be selfish.
Watch what happens.

You got really good at being who they needed.
Somewhere in there, you disappeared.

I'm Valerie Jones. I help women stop overriding themselves and start moving. I don't teach this from theory. I lived it.

I left a life that looked perfect on paper because I felt dead inside of it. Becoming a Selfish Woman saved my life.

Author of The Selfish Year (Wiley). Host of The Selfish Woman Podcast. Ranked #24 in Feedspot's Top 80 Badass Female Podcasts of 2026.

You don't have a clarity problem. You have a self-trust problem. Let's get that handled.

Ranked #24 · Feedspot's Top 80 Badass Female Podcasts 2026
Start Here

The pattern running your life
has a name.

You've built a version of yourself that works. It gets things done. It keeps people close. But somewhere underneath it — there's a version of you that's exhausted from performing. The quiz reveals which mask you've been wearing. And what it's been costing you.

Take the Free Quiz
8 questions 5 minutes One reveal No fluff
The Selfish Woman Podcast
The Podcast

The confession booth for women done
being good.

"Every episode I go into the confession booth with one uncomfortable truth. The kind you've been thinking but haven't let yourself say out loud yet."

This isn't a tips show. This isn't self-help with a pretty bow on it. This is where women who've done all the work — read all the books, been to all the therapy — and are still stuck, finally hear someone say the real thing.

Listen Now Spotify →
Essential Episodes

Episodes that make you pull
over your car.

01

Selfish Is Not a Dirty Word

02

Doing the Impossible: Why I Stayed Ten Years Too Long

03

The Magic of Reinventing Yourself with Anna Kloots

04

Breaking Point: The Top 10 Reasons Marriages End

05

From Selfish to Sovereign

The Book
A Wiley Publication

The Selfish Year

The book that started the movement. A radical, honest, narrative self-help guide — and an invitation to finally prioritize yourself. Not the sanitized version. The real one.

"The Good Girl gets approval. The Selfish Woman gets her life back."

Get the Book
The Selfish Year
What They Say

The women who've
done the work.

"For years I was unhappy and couldn't understand why. Val helped me see my own patterns — the co-dependency, the self-abandonment, the quiet ways I was responsible for my own unhappiness. I took accountability. I left my marriage. I'm living on my own terms now. Working with Val is the most powerful, transformational work I've done in 55 years of living."

Jen

"I'd done years of work on myself and still kept hitting the same walls. Val helped me see what I genuinely could not see on my own — not surface-level insights, but deep, foundational patterns running in the background of my life. There were moments that felt like something clicked in a way I'd never experienced. Not understanding — actual breakthroughs."

Andrea

"Val created an emotionally safe place that welcomed vulnerability, growth, and deep connection. I came out with a depth of clarity and self-awareness I'll carry with me for the rest of my life. Since then, I've been able to heal inner trauma and show up differently in my relationships. Everybody I know should do this."

Kerryn

The Work

Ready to go
deeper?

Every woman starts somewhere. Start with the quiz. Stay for what comes next.

Free · Start Here

Reveal Your Mask

8 questions. 5 minutes. Find out which mask you've been wearing — and what it's been costing you.

Take the Quiz →

$47 · First Step

Unmasking Toolkit

The practical next step after the quiz. Tools to start dismantling the pattern — immediately.

Get the Toolkit →

Community

The Phoenix

The community for women who are done performing. Monthly sessions, deep work, radical honesty.

Join The Phoenix →

Mid-Range

The Switch

For women ready to move from insight to actual, lasting change. The turning point offer.

Learn More →

Premium · By Introduction Only

The Room

Three days. In person. Complete privacy. No agenda shared in advance. That is not an oversight — it's the first act. Access by introduction and application only.

Request an Introduction →

Premium · 12-Month

The Castle

12 months of deep, sustained work. For the woman ready to rebuild her interior world from the ground up.

Learn More →
Valerie Jones
About Valerie

She's not here to
fix you.

I spent over a decade helping women uncover the mask they've been wearing to survive — so they can reconnect with who they really are, reclaim their voice, and rebuild a life that actually feels like theirs.

I've lived this. Twice divorced. Walked out of my dream life in Spain with nothing but a one-way ticket and the terrifying clarity that I'd been performing a role that was never mine. I wrote the book on it. Literally.

  • Author of The Selfish Year — published by Wiley
  • Host of The Selfish Woman Podcast — Top 80 Badass Female Podcasts 2026
  • Certified Coach · Decade of client experience
  • Creator of the Reveal Your Mask framework — 8 identity archetypes
  • Founder of The Selfish Woman Movement
Full Story →
The Next Step

If something in you just
recognized itself —

That recognition isn't accidental. Start with the quiz. Five minutes. No fluff. Just the truth about which mask you've been wearing — and what it's been costing you.

Why You Keep Sabotaging Yourself — Free Quiz Apply to Work With Valerie

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