A woman in a black leather jacket, black top, light blue jeans, and black boots standing against a concrete wall.

Valerie Jones

I work with accomplished women who’ve spent decades making everyone else’s life extraordinary - and wake up one day feeling absolutely nothing.

At 51, I said f*ck it and devoted an entire year to putting myself first. Not self-care. Self-ressurection. I documented it in my new book:

The Selfish Year (Wiley 2025) - part memoir, part revolution.

Now I guide women through what I call the Funeral for the Good Girl. The death of who you’ve been performing as and the rebirth of who you actually are.

My own funeral included:

Two divorces. Emotional abuse. Marriage to a narcissist. Raising three kids while disappearing into everyone else’s needs. Living as an expat in Spain. Corporate success that felt hollow. And finally, at 51, choosing myself.

I host The Selfish Woman podcast (ranked #22 on Feedspot’s Top 80 Best Badass Female Podcast of 2026) I’m a Certified Professional Co-Active Coach. I’ve worked with executives, entrepreneurs, and women navigating major life transitions.

But here’s what matters more than credentials:

I don’t do gentle. I don’t do performative empowerment. I guide women who are ready to burn down the good girl and build a queen.

If you’re done making everyone else’s life extraordinary while yours feels like a prison, we should talk.

A certification badge for ICF Credentials and Standards, indicating an Associate Certified Coach (ACC) credential.
A circular badge with the CPCC logo, indicating Certified Co-Active Professional Coach certification.

Coaching Testimonials

  • “I’ve literally learned how to be the leader of my own life. I found such value in her very open, honest, and intuitive approach. Many breakthrough experiences left me in awe at times. Valerie was and still is a life coach of mine but now our bond is deeper than that. Valerie is a lifetime friend!”

    -Susan

  • “Working with Valerie has been a life-changing experience. She has the depth, knowledge and intuitive guidance needed to be a truly effective life coach. It is through being open and vulnerable with her that as a woman I have gained greater strength and courage in life and have begun to realize my fullest potential.”

    -Gillianne Richards, professional writer, CBC producer, radio and television personality

  • “Valerie’s Coaching has become invaluable to me in the past year. I will continue to work with her guiding me in my planned (and now begun) future endeavors. She is my modern day Shaman. Her work’s value far surpasses, for me, what I expected and I know this will stay with me for the years ahead.”

    -Kate, Australia

  • “I so appreciate your honest sharing and your ability to be vulnerable. I believe it’s what drew me to you in the first place, because I WANT that. Working closely with you these last 6 months has changed my life in ways unimaginable to me”.

    -Lisa

  • “So far the best thing I’ve ever done for myself is join Women Rising. You are awesome. So much learning in a short space of time already.”

    -Anonymous

  • “Working with you has been one of the best decisions I’ve ever made. Val you are so very special.”

    -Anonymous

  • “I can honestly say I feel different and more free in just 10 weeks of working with you. I feel hopeful and can see that I have choices. I’m not a victim of my situation.”

    -Anonymous

What Women Say

  • "I had come to the end of myself, I was experiencing deep exhaustion. I sort of woke up for a moment and thought I don’t actually have to live like this, and by chance Val seemed to magically appear. I listened to one of her podcasts and I felt a tingle of hope rising by what she was saying. Her words felt genuine to me, like she had truly walked what she talked. Women Rising was a safe container to go after a new path. Val is intuitive, she gets it, she’s been where we’ve been, she’s like a wounded healer of sorts. She has great compassion and understanding and knows deeply that change takes time and helped me settle into that idea that small shifts daily and weekly add up to big shifts in time. I couldn’t wait for the weekly teaching modules to come out each week! Deeply grateful for Val and her inspiration".

    -Nathalie

  • “Five months ago I made a decision to leave my husband. I was seized up with FEAR! Fear of taking the steps I needed to move forward with my life and not remain STUCK!!! I was miserable and desperate to find a way to a better life. I just didn’t know exactly how to do this. And then I found Val! I connected immediately with Val’s posts, and loved her authentic insight. I just had this feeling that she would be able to guide me through my challenges. And I was right! WOMEN RISING!!!!! I saw Val explaining this program over and over and I’m sure I thought of every excuse not to do it. I was certainly not in a position to spend any money at all. How could I participate in a program like this in the midst of what had become a contentious divorce? I was emotionally drained, I was consumed with fear, resentment, anger, anxiety and exhaustion. I was in a state of hypervigilance, of dysregulated emotions. I was suffering and wanted change. I needed help. I needed guidance. My thoughts kept returning to the Women Rising program that was about to begin. I dreamed of where I could be in just three short months. I took the plunge, I signed up! Best decision I ever made!!!!!”

    -Cherise

  • “Val is special. An intuitive, strong, clear and compassionate human. She was able to tap in to exactly where I was at and then coach me to a place of understanding and deep reflection. She helped me find the path I needed to be on to feel free, empowered, settled and confident. One of the greatest gifts I received from WOMEN RISING, this beautiful community of women who struggle like I struggle, was the gift of SAFETY. I felt safe enough to share my deepest pain, and in turn, I got the help I so desperately needed. With Val’s coaching, strategies, compassion and love, I’ve leveled up and I’m feeling excited and empowered as I journey toward my new life!! So much gratitude for you Val!"

    -Sheryl

  • “Ladies, give YOURSELF the greatest gift and sign up for this program. You have the opportunity to create a better, beautiful version of yourself, and that is priceless!!”

    -Sheryl M

  • “I came across Val on TikTok. I was intrigued enough to search out her podcast and was blown away. I listened to every episode back to back whilst away on vacation in California. At the time, I was in a damaging relationship, feeling hurt, used and hopeless. However, the thought of beginning - yet again - was just so overwhelming. I felt like I was stuck. Listening to Val inspired me to believe that if she could start again, then I could too. When I joined the Women Rising program, I hadn't realized how much of a perfectionist I was and how much that sabotaged me from achieving my potential. It's only my saboteur as I soon learned during the programme. These realizations have been priceless. It's given me a measure to look at things differently.”

    -Susan

  • “I've come away from the course feeling so much more self-aware. I feel braver and stronger. I have tools to take me forward and a foundation on which to build. I often hear Val's voice in my head when my personal saboteurs start whispering in my ear! The course is such a great foundation on which to launch yourself into the next stage of your life. If you're standing at a crossroads and you're not sure which way to go, may I recommend that you go towards the sign up page for WR - you won't regret it.”

    -Leigh

  • “Val appeared on my feed with a message that was so poignant it felt as if she was speaking directly to me. It truly felt like Divine timing and reminded me of a quote “when the student is ready, the teacher appears.” I joined the Women Rising course with women from all walks of life, from all around the world. The weekly modules and exercises were deep and thought provoking, designed to truly dig-in to our thoughts, behaviors, actions and reactions. Val has the unique ability to get to the root of the matter by simply asking questions and allowing us to come to our own conclusions based on the actual, factual truth. She was able to lead each of us to our own personal truths, which was different for all of us. She held us accountable and was quick to call BS with love and compassion. She provided us with tools and techniques to help us identify and analyze our situations and go beyond our feelings. She not only empowered us to trust ourselves, she gave us a blueprint to reinvent ourselves. Every week I gained valuable insights and information and witnessed amazing transformations in myself and others.

    -Lola

Retreat Reviews

  • The Women's retreat that I attended on Vancouver Island was a wonderful experience where I felt close to nature, renewed, refocused and so encouraged to find my voice. I can honestly say I looked forward to every session with curiosity and compassion (for myself and our cohort). It was magical in so many ways. Val did a wonderful job in establishing a safe space for everyone and keeping our focus on positive healing and sharing. It was life changing and we went from 9 perfect strangers to a truly supportive, loving and celebratory sisterhood in 4 short days!

    Shanna

  • This retreat was life changing and I would highly recommend everyone to do something like this for themselves. It will blow your mind away how people from all different walks of like are just like you ! The work you do on yourself with Val and the supportive people around you is something you’ll never forget. This retreat changed my life in a very deep way. For the first time in decades, I felt like I belonged. I felt like I fit in and was part of an amazing group of women... all in the same boat. Sharing the same pains, loss, wins, heartaches... and moments of truth and epiphany! I have made progress and changes in a deep and meaningful way as a result of my time there the weekend.

    Kristen

  • I cannot recommend a weekend retreat with Val highly enough. The women's retreat was a complete mind, body, spirit experience with tears, joy, release, growth, and connection. This is the best investment I’ve ever made in myself, and continues to be transformational in my life.

    N/A

  • Val’s retreat was life-changing. Val created an emotionally safe place amongst a diverse group of 9 women. The space that Val created welcomed vulnerability, growth and deep connection with self and others. There were so many teachable moments that proved transformative and I came out of Val’s retreat with a depth of clarity, self awareness and knowledge about myself that I will take with me as I move forward in the world. Since the treat I’ve been able to heal much of my inner trauma and work on my relationships with loved ones in an authentic and genuine way. Everybody I know should do this retreat.

    Kerryn

  • Val, you are amazing. The retreat was life changing. I came back rejuvenated, fulfilled and looking forward to the next chapter. I finally feel fully unstuck and like I can move forward as me!!!! Thank you for sharing your gift with me!

    N/A

Client Chat with Lee'a

Lee'a and I chat about her experience working with me and the mindblowing results and transformation as a result of doing the deep inner work.